Protection Law to Power Work Personal Branding in Social Media

Authors

  • Hania Abidah University Muslim Nusantara Al Washliyah, Medan
  • Nuraf Raihan University Muslim Nusantara Al Washliyah, Medan
  • Rahayu Sitorus University Muslim Nusantara Al Washliyah, Medan
  • Nurmawati Br Manik University Muslim Nusantara Al Washliyah, Medan
  • Atammisi Waedoyee University Muslim Nusantara Al Washliyah, Medan
  • Tri Reni Novita University Muslim Nusantara Al Washliyah, Medan

Keywords:

Protection Legal, Personal Branding, Worker

Abstract

Personal branding is a factor that already exists in every individual, with the personal branding that is formed in each community or individual being different depending on the surrounding environment. Where personal branding correlates with the communication carried out as well as from that process later utilized in the world Work. Organization The company has divisions that have been divided to facilitate performance within the company and make it more effective. This will form the trust and respect shown to managers by employees. When someone wants to build their personal brand, they must pay attention to aspects of skill set, aura and identity. These three aspects are very important in building and developing personality branding individual, so that the result maximum. No only just do Personal branding by sharing photos or various actual activities is felt to have less than optimal impact, and can even be contradictory to the original goal.

References

McNally, D., &Speak, KD (2004). Be Your Own Brand: The Surefire Recipe for Achieving. A Superior Personal Brand. Jakarta: Gramedia Pustaka Utama.

Montoya, P., & Vandehey, T. (2002). The Personal Branding Phenomenon: Realize Greater Influence, Explosive Income Growth And Rapid Career Advancement By Applying The Branding Techniques of Michael, Martha & Oprah. New York: Personal Branding Press.

L. Kevin, Social Media Strategy-Personal Branding Tips.

Damayanti, DR (2022). Legal protection Labor Personal Branding in Media Social. Journal of Law and Justice, 11(1), 1-19.

Benuf, Cornelius, and Muhammad Azhar. "Methodology study law as instrument to unravel contemporary legal problems." Echoes of Justice 7.1 (2020): 20-33.

Law Number 19 of 2016 concerning Amendments to Law Number 11 of 2008 concerning Electronic Information and Transactions. (2016). State Gazette of the Republic of Indonesia 2016 Number 294. Supplement to State Gazette of the Republic of Indonesia 2016 Number 5931.

Downloads

Published

2024-01-08

How to Cite

Hania Abidah, Nuraf Raihan, Rahayu Sitorus, Nurmawati Br Manik, Atammisi Waedoyee, & Tri Reni Novita. (2024). Protection Law to Power Work Personal Branding in Social Media. Jurnal Begawan Hukum (JBH), 2(1), 184–191. Retrieved from https://journal.unisan.ac.id/index.php/JBH/article/view/65

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